In anticipation of it’s (now open) flagship store in midtown Manhattan, Target has been blanketing the city with ads, such as this one on a tourist bus…
I thought this ad was particularly creative for using the tourists’ heads as stand ins for Target shoppers. A tourist bus makes for a fairly uneven and peculiar canvas, so it’s great when those odd features are worked into the design.
It’s not so different form the new (rumored) R2-D2 Motorola Droid 2 design, seen below…
I’m still deciding if this is awesome or geeky or both, but I love how the camera lens, flash and sensor are all worked into the design, so that it becomes R2′s eye.
I’m not likely to run out to Target to buy an R2-D2 Droid anytime soon, but both of these examples make me think more highly of their respective brands.
Tags: advertising, campaign, droid, promotional, R2-D2, target